The homepage is the first thing people see when they visit a website, so it’s important to make a good first impression with your homepage content. Your homepage content will compel visitors who are interested in your services or products then convert them into leads and ultimately customers. It also helps you establish your authority in your niche.
It’s important to learn that what your homepage offers is your most valuable asset, but it can be a nerve-wracking task to build one, especially when you don’t know where to start. The trick is to spend time on the important elements that provide people clarity on what you have to offer and how they can benefit from it.
The logo is the first element your visitors will see on your website's homepage headline. Here are some important tips on how to create an effective logo and use it to your advantage:
Make it eye-catching:
Your logo is a way to brand yourself and your company. Hire an experienced designer to create one that instantly attracts attention and inspires visitors.
Use optimal placement:
The most common spot for a logo is the upper left corner of the page. This is where people tend to look first.
Keep it simple:
You want to make your logo pop without containing too many distracting elements. A minimalist design goes a long way.
Choose the right size:
A bigger logo doesn’t necessarily create a better impression for your brand. In fact, this can even lead to visitors losing interest.
It can be tempting to animate your logo when you have the tools available. This negatively impacts user experience with the unnecessary visual noise.
Site Menu and Navigation
If you’ve ever been lost on a website or unable to even locate the menu icon, then you know what we’re talking about. Here are some ways to ensure that your visitors will be able to navigate your website easily:
Use a logical layout for all important features. This helps people know what to expect and leads them to where exactly they want to go. After all, you want your potential customers to be able to find all of the other pages of your website!
Include lean options:
The more options you have, the more confusing it is for visitors. A website with too many features can be difficult to navigate and even cause decision fatigue.
Describe each tab:
Use on-point labels that reflect the exact service you’re offering. Instead of simply using “Services,” assign a specific name to avoid vague descriptions.
Use the hamburger icon:
This standard icon with the three horizontal lines is not only recognizable but also enhances site navigation and helps users quickly navigate your website. Place the word “Menu” beside it so it’s easier to locate.
Provide access to your blog:
Give users a chance to read your blog articles and access your work with previous clients. The blog adds value to their lives, and the case studies help you earn their trust.
Be a Homepage Hero
You may have noticed the large image on a homepage that captures your attention. This is what you call the “hero shot,” or your website’s main photo. Here are some ways to use it effectively:
Let the hero image represent your brand:
Because the hero shot is the biggest photo on your homepage, it should tell visitors what your brand is all about. The image should be able to explain right away how they can benefit from your products or services.
Aim for coherence:
Make sure that the hero shot you choose will blend well with your brand. An image that has little connection to your vision and values cannot inspire interaction.
Keep it straightforward:
Make it simple, make it fit, and make it your brand! What the photo represents must be easy enough to understand.
Make it meaningful:
A well-thought-out image helps highlight your company values. Choose an authentic shot relevant to your brand rather than a stock photo that appears fake.
A Clear Value Proposition
Ever heard of the term WIFM? It stands for, “What’s in it for me?” And, this is exactly what people have in mind the first time they see your homepage content. To create a clear-value proposition and in a few words, remember the following points:
Make your brand the answer:
People are always looking for value, and this is what they should get the first time they visit your website. You must let them know that you have something that can benefit them a great deal.
Tie it with your hero shot:
Place your tagline near the main image. Make sure the text properly exemplifies what the photo is portraying.
Provide a clear message:
Be clear about how you can help. This text must explain what you do and highlight the key points of your brand offering. Your website's written content should include a clear description and only the most important and valuable information.
Make it catchy:
Your headline is what people read right away and associate with your business. A great example is Huemor’s “We Create Memorable Websites That Sell.”
Every homepage content needs a well-worded CTA or “call to action.” Here are some ways to make your CTA work for you:
Get your message across:
An effective CTA creates a sense of need, an urgency that is hard to pass up. If your CTA can achieve this, you’re golden.
Use command verbs:
Always use action words to establish your point and encourage visitors on what to do.
Use the first-person:
This perspective lets you take ownership of your brand. It also lends you a confident tone, which builds credibility.
Emphasize the value:
Mention the value that your visitors will get when they click on your CTA button. This should be clear from the get-go.
Offer free tools:
Give your visitors access to free materials like PDF downloads. Users will feel they’re getting great value and will be more likely to support your brand.
Build your subscription:
Encourage visitors to sign up and receive emails from your business. They may not be ready yet, but they certainly have great potential to become customers.
Your visitors will need convincing that your product or service is the one they’re looking for. This is where your proof building will come in handy for your homepage content:
Publish social proof:
Make positive statements from people who believe in your brand accessible. Well-formatted testimonials help elevate your status in your chosen field or niche.
Numbers provide evidence of how well your product or service is doing. They offer a preview of your brand’s capacity to help.
Photos are another way to prove how much your brand is making a difference. They confirm how wide your reach is in terms of location and groups of people.
Blogs and Resources
Your blog is a direct route for convincing visitors that your product or service can be a huge game-changer for them. Here are ways to make blogging work for your brand:
Write engaging posts:
If you want to encourage visitors to read your content, write interesting articles. Use attention-grabbing titles and a story format that’s easy to follow.
Make articles easy to find:
If your blog posts are out of sight from the navigation bar, it will be hard to convince visitors of the value you can give them.
Use a grid format:
A gridlike setup offers a clean design for your blog, thus making articles easy to access. Feature posts with catchy featured images with descriptions.
Provide a teaser:
Include a section for your blog that highlights top posts or recent articles on your homepage. But, only give a preview and not too much information!
Don’t forget your CTA:
Use a “Read More!” CTA to ensure that visitors will end up clicking the link to your posts after reading the previews.
Your homepage content should be SEO-friendly, meaning the keywords you use for all content are optimized and will show up on a standard search. Here are ways to win this technical game:
Do your research:
You can’t simply write content and expect people to quickly find your site on the first search. Use keywords that rank the highest and use them for your homepage.
Know where to put your keywords:
Place keywords strategically in your title, headline, menu, alternative text for images, as well as your meta descriptions.
Using keywords more than the recommended number of times can be counterproductive. You can use the right SEO tools to build a searchable homepage.
The footer requires an awesome design, yet it is one of the most overlooked parts of a homepage as the footer is a key element of your website homepage content. The footer is just as important as any other aspect because it contains the following elements:
This includes your company’s mobile and landline numbers.
This provides your registered business address and physical branches if applicable.
Social media platforms:
These links will lead them to your company’s official Instagram, Facebook, Twitter, Pinterest accounts, and more.
If your company is partnered up with other platforms or organizations, this is where you encourage visitors to visit other related sites.
This is a perfect way to build your mailing list and generate leads.
Final Call to Action or CTA:
This is where you find the “Contact Us” link to invite people to send you a message and request more information or schedule a call to talk to someone from your team.
Check out our blog post for more information!
To Sum It Up
Your website homepage content is your ticket to creating a positive impression of your brand to your future customers. That’s why it’s important to spend time and effort building an effective one. Think of it as an investment. Do your research, hire a professional, and look for great examples of homepages that will inspire you to build your own.
Most importantly, always keep your target audience and customer in mind and the way they want to access information on your homepage. Your best bet is to navigate your website from the perspective of visitors and see how well it ranks with engagement and ease of use.
For more helpful articles on how to use digital marketing to promote your brand, check out our other posts!