When we talk about ecommerce businesses, the word “successful” can mean different things from business to business even though it usually refers to the revenue the business generates, marking its success as the monetary type.
For ecommerce businesses to be able to carve their ways to the top of the market and be successful, they must be visually pleasing and functionally creative as well as top tier in product quality and customer service. Let's be honest, that's a pretty tall order to fill.
However, despite the obvious challenges a lot of ecommerce shops built using Shopify have been able to bag fame and fortune both.
Some are known for their celebrity customers and others for their six-digit revenues.
We have compiled our list of the 35 best Shopify stores anyone seeking an ecommerce website redesign should review. These Shopify stores span multiple categories, industries, and products. What they have in common is exceptional design, user experience, brand voice, and story.
Negative Underwear is defying lingerie trends and working hard towards helping women feel comfortable in their own skin without having to rely on “frills or fluff”. The Shopify store is neat and minimalist. It has a well-integrated Instagram feed as well as a cheat sheet to help users determine where they should start in looking at their various products.
Triangl is a swimwear line launched in December of 2012. The homepage of this Shopify website features a slideshow of full-screen pictures of their simple but pretty and sporty swimwear for women. The aesthetic of the product itself is reflected in the photography and color palette of the website. The layout isn’t flashy, with the navigational buttons being tucked away until clicked on, and just enough spacing between product pictures.
3. Tommy John
A high-quality picture of a couple of live models wearing their comfortable and simply-designed underwear will greet you as the header of this well-paneled Shopify website which has a plain white background. The cool tones of the colors and the well-spaced product images are easy on the eyes. Tommy John website also features a quiet. One of the tabs on the homepage includes an online quiz to help customers find exactly what they are looking for as Tommy John curates a selection based upon answers from the quiz.
4. Zoe Chicco
The sleek and modern design and neutral color palette with hints of gold of the product helps to make sure that the product stands out the most on the website. The menu is located right underneath the Zoe Chicco logo making it easy for customers to find. For each category of jewelry sold there is an image to display the product as just the product and then on a model making it easier for the customer to visualize themselves wearing each piece of jewelry. Read more in our case study!
5. Sarah Flint
One of the features on Sarah Flint’s website is the chatbot that can help customers find the right pair of shoes they are looking for on the website. The earthy color palette makes the shoes’ styles. On the homepage there is a section entitled “Style without Sacrifice” that explains the process of how the shoes are created to ensure quality as well as a quote from the founder. Overall, this website’s relaxed and calming design works well with a shoe company.
6. Tanya Taylor
Tanya Taylor’s website matches their trendy clothes and designs! The homepage includes a section for top picks of the owner’s that pop off the page to their customers. Right below the logo is the navigation bar which displays all of the product category options available. Each product page includes several images that showcases the product visually as well as an accompanying product description as well as a description of how the item fits. Read more in our case study!
The neutral color palette and simple designs of the product pulls together UgMonk’s website. The homepage includes a few examples of their products, each one has a standard stock image until hovered over when the images changes to a simple stylized photo of the product. Their product pages include multiple images of each product as well as various packaging/bundling offers making it user friendly to any potential customers.
Once on the Bombas homepage you will see three subsections of women, mens, and kids to break up their product categories. Their Shopify store is colorful to emphasize the bright colors of their products year round. A key element of their website that is different from most of the other’s on this list is that they have included a place easily found at the bottom of their homepage where customers can sign up for their newsletter. Their product pages have several images of the product as well as well written descriptions. They also include information about their company’s one purchase equals one donated mission.
Launched in 2010, with its revenue tripling every year, Taylor Stitch sells custom and tailored sophisticated clothing at affordable prices. The sleek-looking Shopify store displays their products photographed in related settings, along with short descriptions. The product categorization is fantastic and the call-to-action buttons are used creatively. It is considered as one of the top Shopify stores for ecommerce business.
Their ghost logo is printed on every one of their products. The vintage font and simple design of the website make it easier to browse. You can also filter the products using type, mood, color, label, and format. They sell stuff such as from vinyl records, water bottles, tees, art prints, wallets, coffee beans, etc.
Bring out the homemaker in you with this soft pastel themed Shopify website with easy-to-browse home goods and décor, textiles, jewelry, paper products, apothecary gifts, and more offered by the brand. The preppy but neat layout has efficiently placed photos buttons and smooth scrolling system, with well-organized drop-down menus.
Among the inspiring collection of the best Shopify stores, the website of this clothing brand draws your attention directly to their products by featuring a clear image of the fabrics used in producing their products. Below the featured image is images of their products. The call-to-action buttons are used frequently but in a neat and organized manner. Everything from the header, to the menu and info panel, reflect a minimalistic and clean design.
Upon entering the website, you’ll be welcomed by a pop-up offering a discount percentage off of your next order. The classic vibes of the website mesh well with the aesthetic of the custom-made vintage-looking sports goods such as footballs, baseballs, basketballs, etc. Unmistakable beauty and quality are visible in both the website and the product.
One of the most recognized brands in fitness apparel and accessories, the Gymshark Shopify store displays large and colorful pictures of live models wearing the products with smart call-to-action buttons. Their store is organized in an easy way for customers to find exactly what they are looking for!
15. Chubbies Shorts
The sporty-casual feel of their offered product is visible in the playful design of the website. Geometrically placed and paneled artistic product pictures serve as links to the catalogs of those products. The menu isn’t cluttered and the drop down isn’t huge and lengthy either. The product pictures displayed generously all feature their products being worn by models as well as flat-lay images of their products.
Their website is a blend of neutral colors and fun fonts that illustrates the simple and clean design.The multimedia site is unique and so is the product itself: simple and comfortable footwear made with all natural materials. The website is bright, youthful, and its overall visual appeal makes you want to buy stuff.
Chaos is a London-based luxury brand catering to all your modern-day fashion accessorizing needs with a Shopify website which reflects the fun yet classy design of the brand. Punk-y and colorful product pictures are shown in a neat layout you can scroll easily, with sparingly used call-to-action buttons, the product menu in the top center, and the brand info and services links at the bottom of the site. With a well integrated Instagram feed towards the bottom of their homepage allows customers to “Shop the Look” of Instagram posts highlighting Chaos’ products.
18. MVMT Watches
Smart, modern, and sleek are the words which come to mind after taking a look at their products as well as their website. The images used to showcase their product is effective in conveying their modern feel. Simple classy capitalized font coupled with a black and white layout, and clear call-to-action buttons and a detailed menu make for a very easy-to-navigate website. The integrated Instagram shop is an effective marketing tactic. The non-cluttered product pictures are all aesthetically pleasing as well.
19. Sunday Somewhere
Among the roundup of the top Shopify stores in 2021, this premium eyewear brand was launched on Shopify in 2010 by Dave Allison. The website offers a discount code to welcome guests to their website when they sign up using email. The pictures of live models wearing the product in adventurous settings at different locations add an artistic touch to the otherwise simplistic layout. It’s a high-quality smooth design makes it very easy to navigate.
When you first arrive onto Tens’ homepage you are welcomed with a choice between finding one of their store locations or shopping online. There is also a clickable link that takes you to a short 47 second video. The mustard, grey, and white theme is also unique but looks great. An integrated Instagram panel and professional reviews panel are also featured on the home page along with big, attractive photography. The menu isn’t drop-down and the typography is creative but neat.
The use of black and white images, text, and basic color palette of Gleamin’s website makes their product’s yellow pop out and grab the attention of their customers. The homepage displays the product, information about the company, along with photos and reviews from actual happy customers. For more information check out our case study!
Briogeo’s website emphasizes the ingredients that go into their products along with the ingredients they leave out. There is a scrolling “headline” type of banner right underneath the main header image that describes all of the ingredients not found in Briogeo’s products. They also emphasize that they can customize their product to the individuals’ needs. There is a hair type quiz that drives this point home as well as help customers find what they need. They send a discount code along with their product recommendations to potential customers’ email addresses once they complete the quiz. Best selling products are showcased on the homepage with each of the product pages showing several images of what each product does as well as images of the product itself. Check out our case study for more information!
The images used on the website do not only showcase Alodia’s products but rather the people. On the homepage there are direct links to product pages by displaying best selling products. The page also links to Alodia’s Instagram page which is shown through an integrated Instagram feed. The website also does a great job of gaining credibility by telling their story of their founder who is a doctor. For more, check out our case study!
This Shopify offers a tampon alternative which could last up to 12 hours and reduces cramps in 70% of the users. The website has the health pros listed along with the complete product description, pictures, and frequently asked questions to help the users understand the product. The best touch is the quiz the website has to help the customers decide if Flex is for them.
This brand is hoping to change the society’s vision of beards and beardsmen that reflects in the website. Beardband takes advantage of that popularity by bringing in high-quality products like shampoo, oils, etc. for beardsmen using organic products. A somewhat-masculine touch is given to the website through its pretty monochromatic color palette. Breadbrand’s website reflects the story laid out on the homepage of their company’s purpose.
26. Carbon Beauty
The most beautiful and pleasing thing about this website is how creative its scrolling system is. The header picture stays still as the bold and black brand name and catchphrase shift from right to left till as you adjust your screen size. The bold colors in the header pops and seems to jump out of the screen! The product display and its carefully spaced product picture features a background slightly darker than the white background of the homepage. Information about their brands and ingredients are also available on the website.
27. Cover FX
A soft pink, grey, and white theme with bold font adorn the homepage of the website of this makeup brand. Customer interaction is encouraged through an online quiz that helps customers find their shade of product. Smart marketing is visible on the homepage as they’ve displayed their new products and bestsellers. At the bottom of the page, they highlight that they are free of certain allergens and all of the ingredients that their product is free from including. Read more about their website in our case study!
The geometric shapes of the images and graphics used on their website matches closely with their product. The scrolling header at the top of the homepage scrolls through various offers, product images, and useful information for their customers to view. Their navigation is well throughout as it breaks down the products into subcategories based upon the materials used. This makes finding exactly what a customer is looking for easier to find! Product pages are broken down into smaller chunks of information making it easier for the customer to understand the product. For more information check out our case study!
This website is a little different from the other websites highlighted in this article in the sense that their products are different from the others on this list. However, Goldilocks uses similar design techniques as the others listed in this article and they do a great job with their use of color to make their products stand out off of the page. With a scrolling header, something that is seen with many top Shopify stores, they are able to scroll through and display multiple images. Their navigation makes it easy to find the exact product you are looking for or browse through their selection.
The website’s minimalist but pretty design matches the modern furniture of this modest design studio. They are making beautifully designed and crafted furniture available at affordable prices! The images used show what the products look like together to encourage the customer to imagine what their pieces might look like in their home. It is very well-categorized and extremely easy to navigate.
31. Boll and Branch
The website has a white theme with hints of blues and light grays. The tucked away menu left of the brand name is organized in sections and subsections that make finding what the customer is looking for easier. The well-organized pictures on the website have brief descriptions as well. Well-lit creative photographs and simple but classy typography are also featured on the site.
32. Miracle Brand
A draw-over spin wheel greets you when you open the website and offers a discount upon signing up. They also emphasize their free shipping with an animated arrow pointing to their free shipping offer. Further creative marketing is done through call-to-action buttons placed along pictures down the efficient scrolling system. The menu isn’t confusing and the product pictures are accompanied by proper product descriptions. The color scheme used gives off a relaxed, calm, and inviting tone to the website.
33. Ratio Coffee
The neutral color palette and smooth navigation of this Shopify Store show the same simplicity and elegance associated with their products. They term their product as a “new approach to coffee”. Its great quality and dynamic design are what sets this brand apart.
User-friendly and easy to navigate layouts, call to action buttons, navigational elements, eye-catching logos, and aesthetically pleasing photos—all combined with amazing quality products and marketing strategies which make ecommerce so awesome and these factors are what makes these above mentioned top Shopify stores so loved and successful (monetarily and otherwise).
The logo, background, and font are simplistic but the website is brought to life by the vibrant and visually pleasing photography which is displayed on the header as well as with every mentioned panel. The pops of light blue here and there also gives a youthful life to the website. The menu is underneath the header, as well at the bottom of the website. Multimedia such as videos and photos provide information related to all the products. There is even a quiz for customer engagement to find out what juice recipes are just right for them!
35. Studio Neat
The pastel beige layout and the simplistic logo do justice to the product name as the entire website looks exactly as you would expect a neat and artistic studio to look like. A bunch of products ranging from tablet stands to simple maple syrup kits is featured on the home page as a two-columned and two rowed display of round-bordered images complete with names and brief descriptions.
It takes keen design, user experience, copy, and direction to truly be a best-in-class online store. With thousands of Shopify stores out there, we've done our best to narrow down to those we feel are truly the best across multiple categories. That being said, we're sure there are plenty of other gems out there! Know, or own a store you feel belongs on this list? Comment below and let us know!