Since 2019, software as a service (SaaS) has become one of the fastest-growing market segments in the world. In fact, Statista reports that the SaaS market is estimated to be worth approximately $123 billion as of 2021 and is expected to reach $145 billion the following year.
It is clear to see that the demand for SaaS providers is increasing. With this growing demand comes a need to ensure that brands put out the best SaaS websites they can to stand out.
If you're already familiar with what 'SaaS' is, then feel free to skip right past the next part and jump into the list.
If you're unsure what this acronym means, then let us take a quick moment to level-set a bit so we're all on the same page.
What is SaaS and what are SaaS websites?
'SaaS' is an acronym that stands for 'Software as a Service'. Companies will create software that solves unique challenges within a marketplace, and then offer a license to that software for a fee.
SaaS products have transformed how we do business today. They eliminate complexities and allow smaller businesses to maintain more sophisticated operations at lower costs. The era of huge R&D projects to develop proprietary software has been eliminated in many fields because of this.
(Bad for software developers maybe, but good for everyone else :)
A SaaS website is meant to communicate the value of the SaaS company by highlighting its unique product offerings. They also serve as the primary sales driver for most companies.
At Huemor, we have helped dozens of companies develop unique and memorable SaaS websites that provide their customers with best-in-class user experiences. In that time, we've started to see the patterns of what works and what doesn't. Below is a collection of our 'short list' of website examples we often come back to that always seem to inspire.
Alright, so let's get to it.
Our Top 20 SaaS Website Examples & Why They Rock.
1. Google Drive
Google Drive is at the top of this software as a service website examples list, and rightfully so. Not only does it provide a free cloud storage solution, but it is also easily accessible to any user and across multiple devices.
Teams can seamlessly collaborate on tasks, plans, and projects using the full-featured office suite from Google Drive. Finally, its straightforward user interface makes it incredibly user-friendly even for newbies.
GitHub is a public code repository that provides a great user experience on both desktop and mobile devices. Users can create their own code, share it with others, and explore other code repositories directly from their browsers.
GitHub allows teams to collaborate on open-source applications or even let solo developers build and post their side projects online.
The SaaS website design of MailChimp contains amazing illustrations of the features that you can expect from the email marketing platform. It uses fonts and colors that are not what you would normally expect from a standard SaaS site.
Apart from that, the MailChimp website also uses white space and spacing in general well, which helps prevent that feeling of being crowded.
The Attentive website features awesome colors, a clear call-to-action for visitors, and crisp messaging. Visitors can immediately see the value that the platform can provide for their needs.
Upon visiting the software as a service website, you will be greeted with bold colors ranging from bright yellow to soft baby blue. The fonts that they use are also eye-catching, making it easy for users to read all of the text. Their company about page is awesome as well! We really like how they structured their page to highlight their company.
The best SaaS websites use their about pages as an opportunity to humanize their brand. They highlight leadership, the team, accomplishments, and outings. Check out our article for more tips on how you can craft an amazing about page design.
Notion is one of those websites that lets you organize your notes the way you want them. All of the notes here are block-based and you can convert them into different styles through drag-and-drop capability.
Besides the clean designs, what we really like about Notion is that it uses emojis as a tool to outline many things. You won’t expect a wordy table of contents or sitemaps from this SaaS site.
We often use Stripe as one of the best SaaS website examples because of how clean its web design is for users. Despite not being overloaded with text, you can still feel that the interface is very comprehensive.
Besides that, the website has a good information hierarchy as well as interesting animations for its icons and gradient pool.
We really enjoy the purposeful animation that they put up on their website. They are a great example of doing website design in a way that not only draws attention to the right interactions but also enhances the overall user experience.
In terms of aesthetics, its UI is very modern and crisp. The website also uses white space extremely well which is always a plus.
The color palette that Crossbeam uses from the homepage alone makes their website design stand out while keeping everything looking extremely neat. In fact, the overall layout of their SaaS website is incredibly well done.
All of the graphics that they have used on their website help let people know what Crossbeam is all about. Meanwhile, their page on case studies does a great job of highlighting the previous experiences their users had with their service.
We use Slack as one of our go-to communication tools for a reason. The website itself lets you easily choose between installing their app on your desktop or mobile device.
One of the best things about Slack is the “magic link” that the system generates, allowing users to log in on new devices without having to input their passwords.
Wix offers the ultimate web hosting service to users, and they make their value clear from all of their website’s pages. Comparing Wix to its competitors, you can easily find and use the tools you need to get started with your dream website here.
11. Help Scout
It seems like having good animations is a characteristic of the SaaS website design examples that we’ve listed here, and Help Scout does a good job with it. The homepage of the site copy answers the basic questions visitors have about the brand while still redirecting them to important pages that could answer their questions in-depth.
The animated hero image on the Toggle website landing page is definitely engaging. We like how well they incorporate all of the colors that they use in their color scheme without making the site look awkward.
Discord has overtaken Skype in terms of being the superior communications app today. Many people around the world use it to connect with their friends and even collaborate on projects online.
The Afterpay website is very intuitive and makes it feel like you are shopping in a retail establishment. Despite having a simple design, they make visitors feel that they want to purchase something here and make use of the Afterpay service.
Not only is Upflow one of our top picks for best homepage design but we pick them as one of our top overall websites! The Upflow website is one of the standard-bearers of the modern SaaS website. You can find a clean interface that easily presents their software to site visitors. Upflow also has a great service page where they highlight their services in an easy way for users to find exactly what they want in a short amount of time.
Service or product landing pages need to do more than just explain what your software does, they need to explain how it addresses the needs of your prospective customer. Check out our article on service page designs to find out how you can accomplish this yourself.
16. Loop Returns
The simple yet clean color palette mixed with a bold layout used by Loop Returns in their website makes it stand out by providing visitors with a truly striking design. The Loop Bot feature is a great addition since it lets them communicate with potential customers without being a hindrance to their browsing experience.
17. Intuit Mint
The Mint website homepage is interesting because it immediately greets visitors with a simple yet appealing color palette along with a clean design that makes for seamless navigation. Accessing information you need on the website is also easy to do.
Clean messaging and navigation are two of the characteristics that stand out for us from the Speechly website. We also really liked the demo feature because you get to play around and book flights by simply using your voice.
InVision is a SaaS site that has been on our crosshairs for quite some time now. We’ve noticed that they are constantly updating their website, so there’s definitely some testing going on to ensure their visitors get the best user experience possible.
What we really liked about the Shopify website is the globe animation on its homepage as it really shows what the platform can do. We also love how they give you a glimpse of selling, marketing, and managing products all from the Shopify homepage. Want to learn how we use Shopify for our clients' websites? Find out more here!
These are the top SaaS website examples that we’ve compiled to give you inspiration and an idea of how to design your own. We noticed that the best SaaS website designs leverage simplicity a lot, so this is definitely something you want to consider moving forward.
By studying how these SaaS companies design their website, you can also create an engaging and high-converting SaaS site.
What do you think? Do you agree with our list of the best SaaS website design sites?
Let us know your thoughts, and tell us if you have a different great example of some solid SaaS website design that could inspire our business!